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75% of us are not engaged with our job… and that is the biggest challenge for startups and Fortune 500 alike. Welcome to nGAGE, each week we speak with founders of hyper-growth startups to hack their successful company culture and the role purpose plays within.
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Jun 8, 2016

This week a look at some of the brands that have discovered the immense benefits of cause marketing.  Afdhel Aziz and CJ Follini discuss how TOMS, Citi, Dulux, and others experienced tremendous brand awareness through genuine cause marketing campaigns.  But the key is that these were genuine efforts to help a community and not just shallow attempts at free publicity. 

Afdhel Aziz, Brand Director at Absolut Labs and co-author of 'Good is the New Cool: How to Market Like You Give A Damn,'

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