CJ is excited to be speaking with Gregory Hadden, Executive Creative Director of Motive: A Project Worldwide Agency, about their new documentary web series, ‘Spotlight California.’ The series highlights the drought consequences in California resulting from climate change. Gregory talks about the origin of this campaign, what they hoped to accomplish, and the true role of documentary filmmakers. You can learn more about the campaign and see a trailer at SpotlightCalifornia.com.
Rocco Pallatto, Director of Development at the Ad Council, talks about the history and mission of the Ad Council, which dates back to 1942. Rocco also discusses one of the most engaging social impact campaigns ever, the Ad Council’s ‘Love Has No Label’ video campaign, which is aimed at promoting diversity and inclusion. It has brought together several big name brands to fund this effort to remind the world that people are just people.
This week CJ Follini chats with Daniella Campari, Sr. Vice President and Head of Marketing for the American Cancer Society, and Laura McLane, Vice President of Content and Creative Design and User Experience. They discuss the mission of the American Cancer Society, their history, and their recent Advantage Humans video campaign and the emotional impact it has had.
This week a look at some of the brands that have discovered the immense benefits of cause marketing. Afdhel Aziz and CJ Follini discuss how TOMS, Citi, Dulux, and others experienced tremendous brand awareness through genuine cause marketing campaigns. But the key is that these were genuine efforts to help a community and not just shallow attempts at free publicity.
Afdhel Aziz, Brand Director at Absolut Labs and co-author of 'Good is the New Cool: How to Market Like You Give A Damn,'