Shot@Life, a campaign of The UN Foundation, aims to ensure that children around the world have access to life-saving vaccines, through education, advocacy the campaign strives to reduce vaccine-preventable death and aims to give children a better shot at life. Devi Thomas, Senior Director at Shot@Life, tells CJ about the formation of this campaign and some of the logistic challenges that go into marketing to severely underserved populations.
Donna Bembenek, VP of Marketing and Communications for YMCA of the USA, talks about the shifts they’ve made in their national marketing and sponsorship strategy. Specifically, how the Y wants to make sure people know they are more than just a gym and swimming by stressing the critical, social, and impact work they are doing in the community with their ‘For a Better Us’ campaign. She breaks down all the work that led to these strategy shifts and the positive impacts. There’s also the ‘Zoe for President’ campaign that highlights the Y’s role in helping anyone achieve their full potential in life.